Case study

A QR Code That Made Poolside Tracking Easy

When a simple need becomes a real workflow problem — and a poster solves it.

Swim teams run on structure — practices, meets, dryland sessions, and the countless hours coaches put in behind the scenes. But tracking those hours can quickly become messy.

One team needed a clean, reliable way for coaches to log their hours into a Google Form. The form was ready. The process was simple. The problem was getting coaches to actually use it.

Clipboards get lost. Links get buried in emails. Paper sheets get wet, smudged, or forgotten. The team needed something visible, durable, and effortless.

So they built a QR code.

Turning a Google Form into a poolside tool

The team created a dynamic QR code that pointed directly to their Google Form. But instead of using a plain, generic QR code, they wanted something that felt like part of the team — something coaches would notice and actually enjoy using.

They designed:

The result wasn’t just functional. It looked good.

Building a poster that coaches actually use

With the QR code finished, the team printed a large, pool-safe poster and hung it right where coaches walk in for practice.

The poster included:

Coaches didn’t need to dig through emails or remember a link. They simply walked in, scanned the code, and submitted their hours in seconds.

Why this worked so well

The combination of a dynamic QR code, a recognizable logo, and a visually distinct frame made the poster impossible to ignore. It solved multiple problems at once:

And because the QR code was dynamic, the team could update the Google Form link at any time without reprinting the poster.

How to build the same thing

  1. Get the form’s link. In Google Forms, open Send and copy the link. The shortened forms.gle link works fine, but the full URL is easier to recognize later when you’re checking which code points where.
  2. Make it a dynamic QR code, not a static one. A static code encodes the form URL directly — change the form and the printed poster is dead. A dynamic code encodes a short link you control, so the destination stays editable forever. This is the whole reason the poster survives a form change.
  3. Brand it. Drop the team logo in the center and add a frame image in your colors. Keep the modules high-contrast — dark code on a light background scans far more reliably than a low-contrast or inverted one, especially under fluorescent light or glare off water.
  4. Size it for the room. A useful rule of thumb: the code should be about one tenth of the distance you want people to scan from. To scan comfortably from 10 feet away, print the code itself around 12 inches wide — not counting the frame.
  5. Print it to survive where it hangs. Laminate it, or print on a synthetic stock. A pool deck is humid, splashed, and bright, and a smudged code is a code that doesn’t scan.

Dynamic codes and scan tracking work on every plan, including the free one. Centering a logo and adding a custom frame is a Pro feature — see plans for what each tier includes.

A small project that made a big difference

Sometimes the best solutions aren’t complicated — they’re just well-designed.

A custom QR code, a team-branded frame, and a simple poster turned a frustrating, inconsistent process into a smooth, reliable workflow that coaches use every day.

Frequently asked questions

Can you make a QR code for a Google Form?

Yes. A Google Form is just a web page, so any QR code can point to it. The useful version is a dynamic code, which points at a short link you control and forwards to the form — that way the printed code keeps working even if the form URL changes.

What happens if I replace the form later?

With a dynamic code, you edit the destination and every existing poster, card, and sign starts sending people to the new form immediately. Nothing gets reprinted. With a static code, the old URL is baked into the image and the printed code is finished.

Does editing the questions in my form break the QR code?

No. Editing a form’s questions doesn’t change its URL, so the code keeps working. Only creating a brand-new form gives you a new URL — which is exactly the case a dynamic code protects you from.

How big should a QR code poster be?

Roughly one tenth of your intended scanning distance. A code printed 12 inches wide scans comfortably from about 10 feet; a 3-inch code wants people within about 2 to 3 feet. When in doubt, go larger — an oversized code costs nothing and a too-small one gets ignored.

Can I see how many people scanned it?

Yes, that’s the other half of a dynamic code. Every scan is counted, so you can tell whether the poster in the lobby is doing more work than the one by the locker room — something a plain link in an email can never tell you.

Do I need a paid plan to add a logo and frame?

Logo and frame compositing is a Pro feature. Dynamic codes, editable destinations, and scan counts are available on every plan, including the free one.

Build your own

Point it at your form, design it, and see exactly how it will look before you print anything.

Create your QR code No account needed to try it.

Last updated September 16, 2026.